Engagements

Prices and terms

Engagements and prices

In short

Our prices and our terms are on this page. Every engagement starts from what ChatGPT and Google tell your buyers today, with the location set to your city, and we measure both again every month.

Where to start

Free to look. Paid to go deeper.

  • Your capture

    What ChatGPT answers when a buyer in your city asks for a firm like yours, or for someone like you: three questions, each asked three times, with your Google position beside them. For an independent expert, also what it says when someone asks about you by name. One dated page.

    Free
  • A fit call

    Twenty minutes with Montacer, the founder, on your capture. If we're not the fit, he'll say so.

    Free
  • Your monthly capture

    Ten of your questions, each asked three times every month with the location set to your city, and one page on what changed. For an independent expert, three of the ten are about you by name. Stop any time.

    CAD 300 a month
  • The baseline, for firms

    25 to 30 of your buyers' questions asked in ChatGPT, ten search terms checked for real searches, your site and Search Console read, one page written from an interview with one of your partners, and a plan the founder signs. Ten business days.

    CAD 1,500
  • The name baseline, for independent experts

    15 questions, five of them about you by name, five search terms checked, your profiles compared side by side, one page written from an interview with you, and a signed plan. Ten business days.

    CAD 900

If we miss a baseline's date, we refund it, and you keep everything either way. If you start an engagement within 60 days of the readout, the baseline's fee comes off your first month; for a firm's readout in 2026, until 31 January 2027. Up to six months of your monthly capture comes off a baseline, or off an independent expert's first month.

For firms

From CAD 2,500 a month.

For consultancies, agencies, B2B SaaS and professional-services firms with 5 to 200 staff, in Canada and the US.

What each month holds

Measurement
Your 25 agreed questions asked in ChatGPT, three times each, with the location set to your city. Your ten agreed terms checked on Google, organic results only. Your inquiries counted by source.
Writing
Four new or improved pages on your site. One long piece built on a 30-minute interview with one of your partners, published under their name once they sign it off.
Authority
Four pitches or listing requests in your firm's name, each reported with its outcome. A placement counts once it is published, and we buy none.
Technical
A check of crawl errors, index status and access for the assistants' search crawlers. Every fix listed with its date.
Reporting
A dated monthly report signed by Montacer, and a 30-minute call with him every week.

An item counts as delivered once you approve it, or five business days after we send it if we haven't heard back. The clock stops while we wait on you.

Price and term

From CAD 2,500 a month for one market in one language. A second market, or English and French, adds CAD 1,500 a month. US clients pay the same figures in US dollars. Your proposal gives your price, and it holds for 12 months. You can pay monthly, or a quarter in advance at 5% off.

The first term is six months, then month to month on 30 days' notice. Firms under 50 staff can start with 90 days instead. At the day-90 review you may end the engagement, with nothing owed after that month, if we missed any month's items or were late on the first 14 days.

For independent experts

CAD 1,800 a month, or CAD 1,650 held for six months.

For consultants, coaches, advisers, trainers and fractional executives who run their business alone or with up to four staff, in Canada. The page for independent experts

What each month holds

What the answers say
15 questions asked in ChatGPT, three times each, with the location set to your city: ten a client might ask, and five about you by name. Your agreed terms checked on Google, your name among them. Your inquiries counted by source.
Your site
Four new or improved pages. One long piece built from our monthly call, under your name and in your voice.
Your profiles
Four profile, listing or guest requests in your name: association directories, podcasts, editorial lists. Each reported with its outcome. We buy none.
Technical
A check of crawl, index status and access for the assistants' search crawlers, with a security sweep on WordPress. Every fix listed with its date.
Reporting
A five-line note every Thursday, a monthly report, and a 30-minute call with Montacer each month.

Your time

Thirty minutes a month, on the call with Montacer. We turn it into the month's long piece, so you don't write. Beyond that, we ask at most one question a week, in the Thursday note. Anything we send goes live five business days later unless you tell us otherwise.

Price and term

Start with 90 days
CAD 1,800 a month for the first 90 days, then month to month on 30 days' notice.
Commit for six months
CAD 1,650 a month, held for the six months, then month to month on 30 days' notice.

No term renews itself. A second market or language adds CAD 900 a month.

Priced separately

The monthly items are the engagement. We work beside your developer and designer, and quote anything else in writing before it starts.

Weekly call
A weekly 30-minute call with Montacer: CAD 300 a month.
Second market
A second market or language: CAD 900 a month.
Design
Design or a site rebuild: quoted by the project.
Email automation
Setup quoted by the project, then monthly while it runs.
Video editing
By the piece.
PR
Beyond the four monthly requests: by the month, with no placement promised.
Offers and pricing
Advice beyond our monthly call: a written memo or a half-day, by the project.

The first 14 days

By day 14, the plan is signed and the first fixes are live.

  • By day 10, your terms and questions are signed, and your contact form has a “Where did you first hear of us?” field that lists each assistant by name.
  • Access is set up and the first fixes are made.
  • Your profiles and directory listings are brought to say the same thing about you, and the markup search engines read is in place.
  • By day 14: your baseline refreshed, the first fixes live, the page from your first interview up once you have approved it, and the plan signed by Montacer.

If we're late on any of these, your first month is reduced by 20%.

What we commit to

A Google target in writing, and a remedy if we miss it.

Rankings are Google's to decide, so we don't promise them. We commit to a target, and to a remedy if we miss it.

Before we start, we agree ten Google terms with you, each checked for real searches and none of them on page one yet. You can veto any of them. The target: by the end of month 4, 8 of the 10 reach Google's first page, organic results only, with the location set to your city. If fewer do, you choose. You can end the engagement with nothing owed after month 4, or we keep working unbilled until they do, for up to two months. On a 90-day first term, this applies once you continue past day 90, counted from the day you signed. For B2B SaaS firms, the first term carries no page-one target, because national category terms are crowded.

We measure your AI answers every month and report them. We never promise them.

What we need from you

  • One contact, and answers within five business days.
  • Your Search Console, as a full user and never as owner, and a login of our own on your site. We log every change. When we stop, we remove our accounts within five business days and send you the change log and every export.
  • For firms, 30 minutes a month with one partner, for the long piece. For independent experts, the monthly call.

What we don't do

Design, video, email automation, paid ads, PR beyond the monthly requests, and work for your own clients sit outside the engagement. We quote any of them in writing before they start. We don't market cosmetic or medical procedures, for anyone, and we don't take on local trades or online stores for now. If you need rankings or AI citations guaranteed, we're not the fit.

Who does the work

grizaille is run by the founder and team of Maroc SEO, the #1 SEO agency in Morocco.

Maroc SEO was founded in 2018: 100+ clients, 2 billion+ impressions, and a 4.9/5 rating from 111 Google reviews. Asked for the best SEO agency in Morocco on 25 September 2026, ChatGPT recommended Maroc SEO in 4 of 6 answers and named it first in 3.

Montacer Mitoually, the founder, takes the first call and every call after it. If he can't lead your account for more than two weeks, we tell you the same day, and you may end the engagement with nothing owed after that month.

We use AI tools for research, first drafts, monitoring and code. A person at grizaille checks everything before it reaches you, and Montacer signs every plan and every monthly report.

We take on a limited number of clients so that this stays true. When we're full, your proposal gives the first start date we can hold.

What we have shown

ChatGPT names our Toronto client first, in 15 of 15 answers.

Ask ChatGPT who markets nurse injectors in Toronto, and it names The Kay Media, Vanessa Kay's marketing consultancy, first. On 25 September 2026 we asked it five questions her clients ask, three times each, with web search on: all 15 answers named The Kay Media first and cited her site.

On Google, 8 of her 10 agreed terms reached page one of Google Canada, five of them at #1, captured on 22 September 2026 with the location set to Toronto, 54 days before the deadline in her contract. Her site's average position in Google went from 63.4 to 31.1 against the same weeks a year earlier. She found us by asking Google and ChatGPT. Read the case

We publish our own ChatGPT count every month on Results.

Billing

Invoices come from EXNIHILO GRP SARL, our operating company in Morocco. We bill monthly in advance, in Canadian dollars, or in US dollars for US clients, and you pay by card or transfer through a payment link.

We work in English and French.

Questions

Can I stop?

After the first term, yes, on 30 days' notice. No term renews itself. A firm can also stop at the day-90 review if we missed any month's items.

Will ChatGPT name us?

We don't promise it, because nobody can. We measure it every month, with the location set to your city, and we work on what the answers read: your pages, your profiles and the other places that describe you.

Is it only ChatGPT?

For now, yes. We ask through OpenAI's API with the location set to your city, and we check a sample in the ChatGPT app. We will add Claude and Perplexity once we can measure them properly, and we'll say so when we do.

Book a fit call

Twenty minutes

With the founder

Twenty minutes with Montacer, on what ChatGPT and Google tell your buyers today.

Book a fit call

If we are not the fit, you hear it on that call.