About
Since 2018
In short
grizaille is run by the founder and team of Maroc SEO, the #1 SEO agency in Morocco. Maroc SEO was founded in 2018, and grizaille carries its expertise to firms and independent experts in Canada and the US. Ask ChatGPT for the best SEO agency in Morocco and it recommends Maroc SEO in 4 of 6 answers, first in 3.
We are a search and AI-visibility studio for people and firms that sell expertise: consultancies, boutique agencies, B2B SaaS and professional-services firms, and independent consultants, coaches and advisers. We work on how they appear on Google and in AI answers, and we measure both every month. We work in English and French.
Montacer Mitoually founded grizaille and runs it, as he runs Maroc SEO.
He takes the first call with every client and every call after that, and he signs every plan.
[Two or three lines on Montacer's background, in his own words.]
Twenty minutes, with him.
Grisaille is the grey underpainting beneath a classical painting.
It is the structure laid down before any colour goes on. That is the layer we build for a firm: the pages, profiles and facts that Google and AI assistants read, under the marketing people see. We spell it with a z and keep it lowercase.
Each of us owns a part of the work.
We measure before we recommend.
Montacer is on every call. Every capture prints its method: the questions, the city, the date and the number of runs. The details are on the method page.
Every idea goes through five tests before it goes into your plan:
You get a dated report every month. We never promise rankings or what an AI assistant will say. We measure both, and you see the numbers. How we work
We work in English and French.
Vanessa Kay, our first client in Toronto, came to us on the word of the Moroccan developers she already worked with. They told her Morocco had good SEO agencies. She then found us through Google and ChatGPT.
Ask ChatGPT who markets nurse injectors in Toronto. It names The Kay Media first.
The Kay Media is Vanessa Kay's marketing consultancy in Toronto, and our client. On 2026-09-25 we asked ChatGPT five questions her clients ask, three times each, with web search on. All 15 answers named The Kay Media first, all 15 cited her site, and 9 named Vanessa herself.
On Google Canada, 8 of the 10 terms in her contract are on the first page, five of them at #1, captured on 2026-09-22 with the location set to Toronto, 54 days before the contract's deadline. In ten weeks her site gained 33 articles, 6 commercial pages, a pillar guide, a budget calculator and a rebuilt homepage, and she received 42 dated reports. The full case is on Results.
We also run sites of our own. Ask ChatGPT for a “comparateur électroménager” and it names and cites our appliance comparison site, comptoirelectro.ma, in 3 of 3 answers (captured 2026-09-26). Our leisure directory in Morocco drew 17,672 clicks and 891,943 impressions from Google in the 125 days to 2026-07-03.
In July 2026 we published Étude SEO Maroc 2026, a study of 793,992 impressions and 31,668 queries across three sites we operate, from 2025-03-05 to 2026-06-28.
grizaille is operated by EXNIHILO GRP SARL, in Rabat, Morocco.
Twenty minutes
With the founder
Twenty minutes with Montacer, on what ChatGPT and Google tell your buyers today.
If we are not the fit, you hear it on that call.